5 Keys of a Successful Career Site

Creating a converting career site - 2021 trends

Today, your company career site is the crucial point of your recruiting strategy. To be even more precise, it’s an endpoint of many activities: employer branding, recruitment marketing, candidate experience.

If you want to attract, engage and convert more candidates, optimizing your company career site is a must.

Sign up to watch the webinar, where we looked into what you need to know in order to build a truly awesome career site.

Why you need a career site?

These numbers are demonstrating how important to provide searchers with relevant information to win more applications from top candidates.

Glassdoor found that:

of adults would consider a company’s culture before applying for a job there
say company culture is more important than salary when it comes to job satisfaction
of adults believe it is important for an employer to have a clear mission and purpose
would consider a company’s mission before applying for a job there

Fact: The most of career sites are just a one-page sections linked with job search and application form that hosted on ATS.

That doesn’t work.

Look at Top 5 recruitment marketing tactics adopted by Fortune Top 500:

  1. Search Engine Optimization (SEO) - Getting high positions in Google search 
  2. Mobile friendly career page, job search and apply 
  3. Diversity content 
  4. Employee Stories 
  5. Job and job family landing pages

All these tactics are discussed at the webinar.


Career site that looks good and performs high: why is it crucial in 2021?

A career site became a place to demonstrate your company culture and attitude. When did this happen? And why?

Career site components you should focus on today.

Benefits are out, employee testimonials and company image are in.

How to showcase your employer brand: a step-by-step strategy for your career pages.

Why recruiters should start learning marketing.

What is Search Engine Optimization? How to define if your career site ranks well in Google? Improving career site visibility in 5 easy steps.

Mobile-friendly pages bring in more candidates.

Some fresh statistics that will make you believe in the power of gadgets. + Checklist to use on your career pages.

Never lose candidates - a secret key to successful hiring.

You can build your talent pool with active candidates, looking for a job in your company. And we're giving you a manual.